✦ How It Began
Our Story
Pinched was born from a simple idea: getting to know your local area shouldn't be hard work.
We kept running into the same problems:
1
What's on, what's new, where's good — the answers were scattered across dozens of pages, groups and apps.
2
Local businesses needed a fair, free way to be found, share what they're doing, and keep customers coming back.
So we built Pinched — one feed for local deals, events, activities, places and news, with an AI guide, Pinchy, to answer the questions a feed can't. No hidden fees, no ten-apps-open, just your area, made easy to explore.
Whether you're finding a new café in your hometown, planning a weekend, or landing somewhere you've never been, Pinched helps you make the most of it — and rewards you for showing up.